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The Benefits of Excuse Letters and Apologize from Apple

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The Benefits of Excuse Letters and Apologize from AppleMany Apple customers waited for their new service long time (especially old .Mac users) and .Mac service has been restored with new name which called Mobile Me at least. I said it has been restored because of that they only changed thing is brand name and they added more features and applications on it. However, many people couldn’t satisfy with new service sometimes. Because of that Apple sent an excuse letter to each Mobile Me users and they apologized from them because of Mobile Me failure. They planned to open the Mobile Me service in 2 week ago but users faced some problems and Apple couldn’t give full service their users on it at that time. Shifting Mobile Me from .Mac was little sad to everyone. Mobile Me servers broke down and service was unavailable sometimes.

Apple sent an excuse letter to each Mobile Me user and old .Mac user and they extended their users account one more month. They did that and they shut their customers’ mouth for one more month easily. Apple said that our services working fine without problems but user grips are not finished yet. Their support page didn’t open sometimes also. Customers are not upset with their free one month extension on new service, they discovering the App Store and iPhone’s other positive parts today.

By the way, there are two small details about their new service out there. First, Apple introduced to all Mobile Me processing with push feature first time. However, Apple changed their details on their websites and they warned their retail dealers when system step in and they understood their system won’t work with system delaying like that. Because, these delaying take 15 minutes on Leopard, it was longer for Tiger. Mobile Me services introducing with automatic equalization today, it’s not push anymore.

Second, there was a shortage when users shifted Mobile Me from .Mac service, it was the iCards service which one of the most important service for users (sending e-card service). Users who showed negative reaction when that service closed, they mounted a subscription campaign about it.

There are many excuse reasons for Apple Inc (in last 3 years). It’s easy to excuse about Mobile Me service why it’s smaller than Leopard scandal, MacBook and MacBook Pro scandal, first iPhone scandal and their update scandals. Of course, new things will have always missing parts first times but owners and developers should have right steps about them every time.

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